Creating your own info products, such as ebooks, is a great way to get started with making money online. Many people have already realized this and are having success with it, but it is not too late for you to get involved too; actually, far from it, as it is still a developing market.

As well as your product itself being useful and informative, you must know that the name you give to it is critical too.

By coming up with the perfect name for your product, people will remember it, and the more the name sticks in their mind, the more chance there is of them buying it. Choose the wrong name, and you are sure to see a decrease is sales.

Do you think that Coca Cola, Pepsi, Nike and other McDonald’s spend a lot of time to come up with names for their new products? You bet.

Imagine, when I was a kid, I thought that Kleenex was the actual name, and not a brand. It was the same situation with Colgate. I thought that the real toothpaste name was Colgate.

It took me until my teenage years to make the difference between generic names and brand names, by which time I was so used to using the brand names that I continued to do so. Even now, I find myself choosing Colgate and Kleenex over other brands of toothpaste and tissues.

I am not alone in this, hundreds of thousands of people believe the same thing. The impact on sales and profits for companies who manage to achieve this with their products is immense, especially when you consider that customers who make this mistake will probably be customers for life

Also, try to choose a name that conveys a benefit. You can be a little clever about it, and it does not necessarily have to be proper in English when read, so long as it says something meaningful about the product.

Using Kleenex as an example again, it is no coincidence that the first part of the name sounds like “clean”. It’s psychological. Whenever you hear the wold Kleenex, you think of being clean. This has no doubt contributed towards their success.

Another important secret: it is a proven fact that people like names with two letters that are the same. A couple of examples to demonstrate this would be Coca-Cola and Mickey Mouse.

So, to confirm, this is what you need to bear in mind when coming up with a name for your product…

1) Add a meaning or benefit to your info product name

2) Choose two words which start with the same letter

Therefore, whether it is an ebook, a package including CD & audio, or a simple newsletter, you need to spend a lot of time before choosing the definitive name. Your success depends on it!

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